Marketing Intern

The Role

I am looking for a creative, self-directed marketing intern who can help ShutterForge grow from beta to a thriving player community. This is a ground-floor opportunity to shape the marketing identity of a new mobile game. You will work directly with me and have real ownership over marketing strategy and execution.

This role is ideal for someone who understands how games, apps, and content go viral on social media, particularly on TikTok, Instagram, and YouTube Shorts. You should be excited by the idea of turning AI-generated card art into scroll-stopping content.

Responsibilities

Marketing Plan Development (Ongoing)

• Develop and maintain a rolling 90-day marketing plan aligned with product milestones (beta launch, public launch, seasonal events, feature releases)

• Research competitor marketing strategies (Marvel SNAP, Pokémon TCG, Clash Royale) and identify tactics to adapt for ShutterForge

• Define target audience segments (primary: teens 12–17, secondary: young adults 18–24, tertiary: parents of younger kids)

• Set measurable marketing goals: app downloads, TestFlight signups, social media followers, engagement rates, share rates

Marketing Plan Execution

• Execute campaigns across organic social, influencer outreach, and community channels

• Coordinate on product launches, TestFlight invites, and App Store optimization (ASO)

• Track performance metrics weekly and adjust tactics based on what is working

• Identify and pursue press/media opportunities (gaming blogs, tech publications, news)

• Manage App Store listing optimization: screenshots, preview video, description, etc.

Social Media Management

• Create and maintain ShutterForge accounts on TikTok, Instagram, YouTube Shorts, etc.

• Post 3–5 pieces of content per week, prioritizing short-form video

• Build relationships with influencers in the mobile gaming and card game communities

• Content themes: card forge reveals (the transformation moment), Slam battle highlights,

world art showcases, player-submitted cards, behind-the-scenes development updates

• Engage with comments, DMs, and community conversations daily (15–20 minutes)

• Identify trending sounds, formats, and hashtags to ride for reach

Website Development & Maintenance

• Build and maintain a simple, visually striking landing page for ShutterForge

• The site should communicate: what ShutterForge is, show example card/world art, link to the App Store, and capture emails for launch notifications

• Maintain a blog or news section for game updates, patch notes, and community features

• Ensure the site is mobile-first

• Basic SEO: meta tags, Open Graph images, App Store smart banner

Community Building

• Set up and moderate a Discord server for ShutterForge players (beta testers first, then public)

• Create channels for card sharing, battle challenges, feedback, and bug reports

• Organize weekly community events: card art contests, Slam tournaments, themed forge challenges

• Surface player-generated content (cool cards, funny results, creative uses) for social media reposting

• Collect and relay player feedback to the founder for product development

Analytics & Reporting

• Set up basic analytics tracking across social accounts and the website

• Deliver a brief weekly report covering: follower growth, top-performing content, engagement rates, website traffic, and TestFlight/download numbers

• Flag what is working, what is not, and what to try next week

Suggested Weekly Time Allocation

Activity Hours/Week % of Time

Content creation (short-form video, graphics) 1.5 - 2 35%

Social media posting & engagement 1 - 1.5 25%

Marketing planning & strategy .5 - 1 15%

Website updates & maintenance .5 10%

Community management (Discord) .5 10%

Analytics & weekly reporting .25 - .5 5%

Total 4.25 - 6.0 100%

Qualifications

Required

• Strong understanding of TikTok, Instagram, and YouTube Shorts: you know what makes content go viral with a teen/young adult audience (a strong personal presence on these platforms is a plus)

• Experience creating short-form video content (even if just for your own accounts)

• Self-directed and organized: you can manage your own time across multiple workstreams with minimal oversight

• Familiarity with mobile gaming culture – you play mobile games and understand what makes players download, stay, and share

• Ability to write punchy, engaging copy for social media (not corporate marketing speak)

• Basic comfort with web tools

• Ability to maintain confidentiality when required

• Have your own iPhone and computer that can be used for work tasks

Preferred (Not Required)

• Basic analytics literacy (Google Analytics, social platform insights, App Store Connect)

• Familiarity with App Store Optimization (ASO) and basic SEO

• Experience in gaming or app marketing, even informally (promoting a club, running a

gaming community, managing a fan account)

• Experience with Discord server setup and moderation

• Interest in AI, card games, or digital collectibles

• Graphic design skills (thumbnail creation, social media templates)

What Success Looks Like

First 30 Days

• ShutterForge social accounts created and active on TikTok, Instagram, and at least one other platform

• Landing page live with App Store link, example card art, and email capture

• First 10-15 pieces of content posted, with at least 2-3 short-form videos

• Discord server set up and ready for beta testers

• 90-day marketing plan drafted and reviewed with founder

First 90 Days

• Consistent posting cadence (3-5 posts/week) with growing engagement

• At least 500 social media followers across platforms

• At least 100 TestFlight beta testers recruited through organic and community channels

• 3-5 micro-influencer relationships established (gaming creators, card game enthusiasts)

• Website traffic growing week-over-week with measurable referral from social

• Active Discord community with regular player engagement

• Weekly reporting rhythm established

First 6 Months

• ShutterForge successfully launched on the App Store with marketing support

• 5,000+ social media followers with strong engagement rates (>5% on TikTok)

• At least one piece of content that reaches 50K+ views (the viral moment)

• Player community self-sustaining on Discord with user-generated content flowing

• Marketing playbook documented: what works, what does not, repeatable processes

How to Apply

Send the following to jdlessard13@gmail.com:

• A short note (not a cover letter!) telling us why ShutterForge interests you and what

you would do in your first week.

• Links to your social media accounts (personal or any accounts you manage). We want

to see your content sense, not a resume.

• One content idea for ShutterForge that you think would go viral on TikTok. Describe it

in 2–3 sentences.

• Your availability.

Compensation

This is a part-time internship for an independent gaming startup. For the right candidate, modest cash bonuses may be considered if/when certain revenue milestones are reached. This is a ground-floor opportunity with a product approaching launch.

ShutterForge is an equal opportunity project. We value diverse perspectives, creative energy, and self-motivation.